VisitBrighton Conference Case Studies

Choosing the right destination for your conference or meeting can really help make your event a success. However, selecting the one right for your needs can take some effort, which is where the VisitBrighton Convention Bureau can really help you out.

To give you an idea of why conference organisers choose Brighton, we've put together some case studies, from a selection of recent key conferences, below.

You might also like to read through our 'What the World Says' page, which tells you further what people are saying about Brighton as a conference destination.

Please get in touch if you'd like to know more.

Case Study 1 - European Marketing Academy Conference

Name of client: Dr. Keith Perks, Conference Chair & Principal Lecturer in Marketing, Brighton Business School, University of Brighton

Delegates: Academics in the field of research in marketing from top ranked universities located on all five continents. There are 850 members from 57 countries who gather annually to exchange ideas and information.

Why we chose Brighton: We chose Brighton because the city offers a rich blend of conference venues, a vibrant cultural scene and opportunities to socialise in the many restaurants, clubs and bars. The city's seaside location and the beautiful South Downs provide a wonderful environment for delegates to enjoy. Finally, the air, road and rail links are excellent.

Favourite thing about Brighton: The sense of openness and acceptance of people from all backgrounds, ages, gender and regions of the world.

Top Brighton tip: Go to the Komedia.

Top quirky Brighton fact: Over 900 pubs - more than one per delegate for our conference!

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Case Study 2 - NAHT - The Association for all School Leaders

Name: Lyn Gilroy, Conference & Exhibitions Manager
 
Delegates: The 800 delegates are Members representing their Region, Branch or Local Association in England, Wales and Northern Ireland.  The location needed to be easily accessible with a range of quality hotels and a first rate venue.
  
Why we chose Brighton: Brighton was chosen based on its ability to meet the Association's requirements with regards to suitable venues, accommodation and transport links.  Brighton also provides excellent support and in-depth knowledge to conference/meetings organisers.  The coastal location is a wonderful relaxing environment in which to hold a professional event. 
 
Favourite thing about Brighton: It is a city by the sea - you can have all the buzz of city life alongside the chilled out bars and restaurants on the beach.
 
Top Brighton tip:  Don't miss historical venues like the Pavilion, shopping in the Lanes or just soaking up the ambience of this cosmopolitan city in one of its many bars or restaurants.

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Case study 3 - British Society for Colposcopy & Cervical Pathology

Name of Organiser:  Ms Liz Dollery, Manager/Co-ordinator

Delegates: The delegates comprise of medical personnel, such as consultants, GP's, junior doctors, nurses and others, who have a particular interest in gynaecology and especially in colposcopy.
 
Why we chose Brighton: The society has never held an Annual Scientific Meeting in the South East area and was looking for somewhere that was easily accessible for delegates travelling from all over the UK and overseas. It needed to offer excellent conference facilities as well as an interesting and varied social programme; Brighton was able to provide all these things.
 
Favourite thing about Brighton: Brighton has a vibrant and cosmopolitan feel about it and fabulous sea views.  It really has a 'special buzz'!
 
Top Brighton tip: Visit Terre a Terre - a restaurant too good to miss.

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Case study 4 - International Speech Communication Association (ISCA)

Name of organiser:  Prof. Roger K. Moore, Chair of Spoken Language Processing, University of Sheffield

Delegates: INTERSPEECH is the annual conference of the international speech science and technology research community, attracting over 1000 attendees from academia and industry. The latest scientific results are presented in over 600 scientific papers.

Why we chose Brighton: It's 20 years since the speech science and technology community held a conference in the UK, and Brighton offers the best mix of facilities and a traditional British feel.  Brighton's seaside location, its ease of access from the major airports and its proximity to London were all attractive contributions to the successful bid.

Favourite thing about Brighton: The beach, the piers, the Royal Pavilion and the lively social scene.

Top Brighton tip: Amazing choice of pubs in the Laines and North Laine!

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Case study 5 - President British Society for Restorative Dentistry
 
Name of organiser: Dr. Lesley Howe, British Society for Restorative Dentistry 

Delegates: Specialist Dentists from all over the UK. We need somewhere that people want to travel to as there are many conferences to possibly attend and the location and venue are important. Our delegates expect a high standard of facilities and entertainment.

Why we chose Brighton: For my Presidential year I chose Brighton because it's easy to get to from the whole of the UK. It has a great reputation for facilities and character and this was proved right by the exceptional attendance at the meeting. The hotel facilities enabled us to all stay in the same hotel and the lecture facilities were excellent. For the evening social events we had a great choice electing to visit the Sea Life centre - a great hit.

Favourite thing about Brighton: The meeting was very popular with partners due to the fantastic shopping and restaurant choices. Most delegates elected to stay on after the meeting for the weekend. There is something to appeal to everyone in Brighton. The weather was good to us too!

Top Brighton tip:   The stand-up comedy for our annual conference dinner will be talked about for years and that certainly would only happen in Brighton!

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Case study 6 -  The British Psychological Society

Name of organiser: Ruth Raven, Conference & Events Manager

Delegates: Psychologists represent a very educated, affluent market that delivers and influences mental health care delivery, research, and higher education.

Why we chose Brighton:   Brighton has allowed us to bring our Annual Conference to the South East corner of the UK, whilst maintaining the need to stay within budget.  The wide range of accommodation and compact nature of the city are very appealing to our delegates.

Favourite thing about Brighton: Shopping in The Lanes is always top of my list of things to do in Brighton!

Top Brighton tip: Take time out to visit the Pavilion. It is such a unique building that shouldn't be missed.

Please get in touch if you'd like to know more.

Or why not take a look through our Top 10 reasons to bring your conference to Brighton.