* If you do not know your Guestlink login details, please email Richard Pearson at richard.pearson@brighton-
hove.gov.uk.
Join VisitBrighton
To join now, contact Richard Pearson:
Tel: 01273 292621 Fax: 01273 292614
email: richard.pearson@brighton-hove.gov.uk
Or read on to find out more...
VisitBrighton now works with nearly 300 businesses in the city and surrounding Sussex area. Join us and be part of an ever growing community of people who are passionate about our city.
Partnership scheme
VisitBrighton operates a partnership programme. The principle behind the scheme is to provide a fair way for businesses to contribute to the marketing and sales work that VisitBrighton carries out on behalf of the city. We expect that businesses will see a direct return on their investment that is related to the work in which they invest.
Businesses in the city determine how much marketing activity we carry out. The determining factors are how many businesses invest and how much they invest.
Many partner benefits will only be available to those businesses who are part of the scheme. We do not think it is fair that others who don't invest should piggy-back on our work and the overall success of the city without making a contribution.
Partnership Programme 2008
Core Work
Visitbrighton's core work funded by partners
Twenty percent of our funding is provided by businesses in the city through the Partnership Programme. This helps pay for marketing the city to visitors. The marketing programme has two main aims:
1. To increase perceptions of Brighton as a cosmopolitan city break destination.
2. To increase business to partners through VisitBrighton channels including the VIC, the call centre and www.visitbrighton.com.
Activity planned for 2008 includes*:
- Working with travel specialist PR agencies in the UK and Europe to generative positive media coverage for Brighton
- A quarterly Brighton Guide in association with The Independent newspaper
- Online advertising campaigns in the UK and Europe to boost traffic to www.visitbrighton.com
- Monthly emails to our consumer database of 20,000 names
- Winter Breaks and Kids go Free campaigns.
*Plans for 2008 are draft and subject to change. The draft marketing plans will be published on visitbrighton.com/members
Click here to find out more.
VisitBrighton's core work funded by city council
Eighty percent of our funding is provided by the city council. This pays for:
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Visitor Information Counter Service - around 250,000 users per year
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VisitBrighton Contact Centre - 30,000 telephone and email enquiries per year
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Leisure bookings and referrals - value for 2004/5 £117,000
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Conference Delegate Accommodation Bookings - value per annum £1 million
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Product data collection & information management for publishing nationally and internationally
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Consumer data management
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Destination management system maintenance & development
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VisitBrighton.com content management and development
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Press & media handling/visits - over 60 trips a year
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Travel trade handling/familiarisation - up to 10 trips a year
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City-wide conference sales
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Conference/meeting enquiry handling
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Conference data management and research
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Tourism industry research and intelligence
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Stakeholder relations - newsletters, extranet & consultation
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Industry Association liaison - eg BITOA, DP:UK ICCA, VisitBritain
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Involvement in regional marketing activity through membership with Tourism South East
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Involvement in pan Sussex marketing activity through membership with Tourism Sussex.
Work with us and be a part of it!
Partnership Benefits 2008
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Listing and full page on Visitbrighton.com with link to your own website (around 180,000 visitors a month)
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Recommendation through the Visitor Information Centre and contact centre referral systems ( 1/4 million visitors a year, and 30,000 telephone and email enquiries)
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Opportunity to make your business more visible using news stories on the VisitBrighton.com homepages
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Free listing on conference delegate information sheets
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Visibility for your business via VisitBrighton e-newsletters to consumers
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Free priority racking for your literature in the Visitor Information Centre - 250,000 users per year
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Access to VisitBrighton corporate identity for your promotions
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Access to national and city-wide research including Economic Impact Study, segmentation research, and customer satisfaction surveys
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Free access to VisitBrighton image library for use in your own marketing
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Invitations to attend Partner events and forums
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Listing on our free City Map, with a print run of 350,000
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Opportunity for details of your event or attraction to be published on the national official tourism websites; visitbritain.com and enjoyengland.net.
Further benefits for accommodation providers
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Ability to up-date your availability on-line and increase your business via our on-line booking system
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Referrals & bookings through the Visitor Information Centre and Contact Centre
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Recommendations for overnight press visits
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Access, for serviced accommodation providers, to referrals & bookings through our conference delegate booking system
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Published accommodation details on the national official tourism websites visitbritain.com and enjoyengland.
Conference Partners' benefits
Please contact VisitBrighton's Partnership Executive, Richard Pearson, for further details:
Email: richard.pearson@brighton-hove.gov.uk
Partnership rates 2008
The size of your business determines how much joining the partnership will cost. Partnership money pays for tactical marketing and sales - eg campaigns, events and exhibitions. Below are details of partnership rates for specific types of businesses. Click on the business that relates to you to read and download details of rates and an application form for you to fill in and email/fax back to:
Tel: 01273 292621 Fax: 01273 292614
email: richard.pearson@brighton-hove.gov.uk
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