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The Brighton Brand

Brighton - our brand

In this section you can find out about the Brighton Brand, its importance and how you can use it in your business.

For a summary of the city branding project for Brighton & Hove, download the Brand Guidelines for Brighton PDF (2.12MB). (You will need Adobe Reader to read this PDF document.)

Use the Brand

There are a number of ways in which you can incorporate the Brighton brand into your own business work:

More about the project

The aim of the project is to develop and implement a brand for the city of Brighton & Hove that improves its economic well-being through higher visitor spend and inward investment and which can be owned and used by the public, private and voluntary and community sectors. The key output of this project are the city brand guidelines.

The guidelines define the city's brand and give examples of how we should present the city via the use of specific words, imagery, colours and a new city logo.

In developing the brand we have conducted a comprehensive programme of research including the following audiences; media, investors, conference organisers, leisure visitors, tourism partners, and residents.

Why do we need a brand?

People's perceptions of a city are developed via thousands of different sources, a website, the hotel they stay in, a friend who's lived there, a postcard from a colleague. There are hundreds of different businesses and organisations in the city who each have a role in changing people's perceptions. At the moment each of these business are communicating the city in different ways.

We have tested and developed a new brand identity that communicates the city's uniqueness and creates more positive associations with the city amongst visitors, conference organisors, students and potential investors, making them more likely to visit, organise a conference, study or invest in the city.

The brand guidelines will help develop a more consistent approach to the way we all present the city.

City or council brand?

These guidelines are to be used by everyone involved in promoting Brighton to audiences outside of the city. They are not guidelines for marketing Brighton & Hove City Council - for details of these, please refer to Brighton & Hove City Council's Visual Identity Guidelines.

If you would like to find out more about this project please speak directly to Adam Bates, Head of Tourism on: