New Brighton wayfinding system

16th September 2009

Categories: Archive News

Coming to Brighton and Hove? A man looking at a new Brighton wayfinding scheme map.

The city has just launched an exciting new Pedestrian Signing scheme to provide high quality way finding guidance to visitors, tourists and residents. 

The city is the first in the country to provide such a coordinated system, which will direct visitors to key attractions but also help them explore some of Brighton & Hove’s less well known attractions.

There are two sizes of map boards along with fingerposts. The smaller signs will be positioned along key pedestrian routes and the map boards at points where pedestrians are likely to stop and make a decision, such as the clock tower.

The first phase of the scheme focuses on the seafront and The Lanes introducing 18 monolith style map boards and fingerposts to the area - one of the main retail, restaurant and cultural activity regions of the city.

A navigational aid for tourists

To aid tourists:

  • important wayfinding landmarks, such as the Royal Pavilion will be depicted in 3D drawings
  • areas of activity, such as retail, restaurants and cultural venues will be highlighted
  • all core visitor attractions will be marked on a hard copy walking map
  • detail such as crossing points and, for mobility impaired, obstacles such as pavement steps, will be marked on the maps.

A wayfinding system that reflects the character of Brighton & Hove

All signs are designed to reflect the character of Brighton & Hove. As well as on-street signs the scheme will also introduce:

  • paper maps
  • an online map
  • an i-phone application
  • ‘talking signs’ for the visually impaired.

Watch out for the new wayfinding system around the city...

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