A Pier Appears - West Pier Laser Show

Celebrating the Chinese New Year, Tiger Lucky Eight with Exposure

Creatmosphere will be lighting up the iconic West Pier in Brighton for the launch of the Tiger Lucky Eight events. It is the 'Year of the Tiger' and Tiger Beer has sponsored a unique series of collaborations to take place across the UK for a fortnight from the 10th February.

Witness a spectacular moment in time as the charred remains of this historical pier reappears on the landscape again.

TIGER BEER LAUNCHES THE ‘TIGER LUCKY 8’ TO CELEBRATE 2010 –
THE YEAR OF THE TIGER

Tiger Beer has sponsored a unique series of collaborations, The Tiger Lucky Eight, to take place across the UK around the Chinese New Year celebrations, which run for a fortnight from February 10th.

Five of these will represent the elements of the Chinese zodiac: Earth, Wood, Metal, Water, and Fire, bringing each to life in engaging, interactive installations. These are being curated by dynamic young artist and creative Josef Valentino, who most recently hit the national media with his Worthless Art pop-up store in Covent Garden.

Josef comments “When Tiger Beer invited me to curate 'The Tiger Lucky 8' I was adamant to work with a collection of talent who would revolutionize the way people interacted with Chinese New Year. The end result is a series of diverse and engaging exhibitions that respond intuitively towards the five elements of the Zodiac, whilst also demonstrating a rich breed of talent from across the UK”.

Water – Brighton West Pier – February 10th – 6pm-10pm
Founded by French artist Laurent Louyer, lighting studio Creatmosphere will use cutting edge projection technologies to light up the charred remains of this much loved British icon, as a interplay between art, architecture, space and Water.

Earth – Manchester – February 13th – 6pm – 8pm
LUXOR - William Orbit is part of the art collective Luxor, alongside former English National Ballet dancer Anna-Mi Fredriksson and the artist Pauline Amos, heading the collaboration.
Luxor is a collaboration of 3 elements that create new work improvising in the moment. The work takes the form of a provocative array of visuals. It is extreme, energetic, inspiring and challenging. Performance Artist Pauline Amos will create a series of unique paintings live over the evening using natural Earth minerals and based around the form of her own body and movement of Anna-Mi Fredriksson reflects and interacts with the paintings and actions; this presents a unique exhibition and performance, set to a previously unheard track by Grammy Award winning producer William Orbit.

Wood - Birmingham - Feb 15th to 19th - 6pm - 8pm
Birmingham born artist Chu proposes to construct a bespoke 3 dimensional Wooden cube, which will be filled inside with his unique 3-d art. The audience will view the work by stepping inside the cube wearing hologram glasses.

Fire - Glasgow - Feb 18th
Artist John McFaul of McFaul Studio proposes to create a mural wall at an iconic location in the heart of Glasgow city centre, exploring the element of Fire.

Metal - London - Feb 23rd to 27th 6pm – 8pm

Founding member of MuTATE Britain, Joe Rush proposes to create a structural installation comprising of crushed cars and mechanical components arranged to create a natural landscape with a metal tiger crouched on top, providing a frightening yet awe-inspiring Metal experience. This provides a fitting finale to the program as 2010 is in fact the year of the G?ng-yín (Metal Tiger).

The remainder of the Tiger Lucky Eight will be curated by Dazed & Confused around London’s Chinatown, featuring a series of three exciting exhibits by a talented Asian filmmaker, photographer and artist, ending with an exclusive after party featuring the latest Far Eastern musical talent. Check out www.dazeddigital.com

As part of the wider campaign, Tiger Beer is also launching an iPhone application on January 15th, which will incorporate an Augmented Reality tool to point you to the best restaurants and bars to celebrate Chinese New Year in the main UK Chinatowns, plus a free themed game that will have you addicted from the start...

For full details on all of Tiger Beer’s Year of the Tiger Celebrations visit www.tigerbeer.co.uk/yearofthetiger