About The Young Idea Exhibition

About

The biggest ever collection of The Jam memorabilia – ‘About The Young Idea’, launches in its spiritual home of Brighton on 31st July and runs through until 31st August 2021.

Situated on the iconic beach location made famous by the 1979 cult film Quadrophenia and as featured on the cover artwork of seminal Jam
album 'Setting Sons'.

A must see exhibition for The Jam fans,music aficionados and lifestyle curious, this huge collection of rare, mainly unseen material and fan memorabilia, will be accompanied by acoustic performances from bands from the Mod revival era, film screenings and guided talks. In a pop-up
location on Brighton beach with a modernist bar and a selection of street and locally sourced food to create a month-long place of homage for The Jam fans and lovers of UK culture alike.

The exhibition takes its title from their debut hit single,‘In The City’ and charts the trio’s journey from Woking to superstardom until their split six years later following 18 consecutive UK top 40 singles and over 14 million global album sales, before passing into the era of The Style Council with an additional room of never-seen before memorabilia.

Curated by Nicky Weller frontman Paul’s sister and former head of The Jam’s fan club, together with music archivist Den Davis following hugely successful exhibitions in London and Liverpool. Discover hand-written lyrics, original stage outfits, personal photographs, rare footage, unreleased music videos, early scrapbooks, letters,postcards, posters, fanzines, and the band’s instruments – it’s a completist’s dream.

Nicky Weller and Den Davis commented, "We want the fans to be involved in this exhibition and to include their memories and special items from The Jam days and will be curating a new area of the exhibition to showcase these. Anyone interested, please do get in touch with pictures of what you would like to include in the exhibition at exhibit@abouttheyoungidea.co.uk".

Nicky Weller comments, “If you’re a Jam fan there’s every single thing you can possibly imagine, if you’re not a fan it’s still interesting as far as social history goes. If you’re just a music fan it’s just a noisy fun exhibition".

She continues, “ I’m so excited that we will be taking “About The Young Idea” to Brighton this year with the biggest collection of Jam memorabilia on show- just a stones throw from the last ever live gig at the Brighton centre in 1982".

For tickets please visit: https://abouttheyoungidea.seetickets.com/tour/-about-the-young-idea-the-jam-exhibition