A couple of months ago we launched our Never Normal campaign celebrating the fact that while everyone else is looking for the 'new normal' Brighton is proud to say that we are Never Normal! 

Usually our work is focused on communicating with people outside of the destination so as someone who grew up in Brighton it has been wonderful to see our 'Never Normal' branding across the city...

The Brighton Centre

Photo of a Never Normal Brighton banner on the front of the Brighton Centre

This landmark venue now proudly carries a 'Welcome to Never Normal' sign. The photo was taken by local photographer LomoKev and features one of his sea swimming friends. We think Dave & his fishes perfectly encapsulate the Never Normal spirit! 

Seafront posters

Photo of Never Normal Brighton poster designs

Photo of Never Normal Brighton seafront poster designs

Everyone loves a walk along the promenade and now you can see how many of our posters you can spot along the way! There are 5 designs in all featuring the North Laine, a mod, The Upside Down House, The Salt Room and the Royal Pavilion. 

Sea Lanes 

Photo of Neverl Normal artwork on Madeira Drive

This was the first piece of Never Normal artwork to appear in the city so naturally I have a soft spot for it! The fabulous Lois O'Hara incorporated Never Normal in her design work for the unit at Sea Lanes Brighton on Madeira Drive. 

The Warren Outdoor Season

Photo of Never Normal banners at The Warren Brighton

We loved working with The Warren to bring Never Normal branding to their Never Normal event space! They even took some of their performers around the city for a Never Normal day out. See The Warren's Instagram highlights for the full set of photos featuring Sea Life Brighton, Volk's Railway and the Pavilion Gardens. Below are a few of my favourites - Mama G at The Upside Down House, Shit-Faced Shakespeare at The Ivy and Alfie Ordinary at Brighton Zip

Photos of performers enjoying a Never Normal Brighton day out

We are working behind-the-scenes on some more Never Normal projects so we'll let you know when these are ready to go live but in the meantime please keep sharing your photos on social media with #NeverNormalBrighton and get inspired with our Never Normal listicles





  1. Lee
    GREAT great pictures on #nevernormal.
    Any chance they are available printed on a t towel?
    It’s a gift for a Spanish nurse heading home this December.
    Hope so. Lee

Leave a Reply