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Tourism Research

Research is important because it helps us to make decisions about how to develop our work and what activities to undertake. It can also help businesses in the city to make decisions.

This research, alongside consultation with stakeholders, was used to develop the Visitor Economy Strategies.

Sussex International Segmentation

Using UK Community Renewal Funding (UKCRF) secured by a partnership led by Sussex Modern, we worked with the South Downs National Park Authority to identify short and long-haul target markets and visitor segments with the greatest potential to deliver high-value visitors to Sussex. The report looks at how Sussex tourism organisations working together can target best prospect domestic and international markets.

→ International Segmentation for Sussex (PDF - 2MB)

Visitor Economy Strategy

→ Download the Brighton & Hove Visitor Economy Strategy 2018-2023 PDF (1.6 MB)
→ Download the Sussex Visitor Economy Strategy PDF (1 MB)

Brighton Visitor Survey

This is research commissioned by VisitBrighton into the leisure visitor market. The overall purpose of the study is to enhance VisitBrighton’s understanding of the city’s tourism market and provide the basis for tourism policies.

→ Download the 2018 Brighton & Hove Visitor Survey PDF (1.3 MB)
→ Download the 2016 Brighton & Hove Visitor Survey PDF (1.5 MB)
→ Download the 2014 Brighton & Hove Visitor Survey PDF (920 KB)

Economic Impact of Tourism

This is a study carried out annually calculating the value and volume of tourism to the city. Many businesses in the city contribute to this study by providing information about occupancy and footfall.

→ Download the 2020 Economic Impact Assessment PDF (338 KB)
→ Download the 2019 Economic Impact Assessment PDF (420 KB)
→ Download the 2018 Economic Impact Assessement PDF (483 KB)
→ Download the 2017 Economic Impact Assessment PDF (487 KB)
→ Download the 2016 Economic Impact Assessment PDF (311 KB)
→ Download the 2015 Economic Impact Assessment PDF (316 KB)
→ Download the 2014 Economic Impact Assessment PDF (293 KB)