Today we welcome a guest post by Paul Topham (from BikeShare operator Hourbike) to tell us about the Christmas Candy Cane competition... 

The clocks have gone back, the days are shorter, the temperature has dropped a few degrees (or 15!) and getting on a bike may not appear as attractive as it was back in July; but if 2020 has proved anything, is that we’re a lot more resilient than we ever thought we could be.

BTN BikeShare remains one of the most popular bike sharing schemes in the country. This year saw the number of BTN BikeShare journeys pass a million since it was launched in September 2017, with users having cycled more than two million miles in that time – a remarkable achievement for a scheme that continues to grow in popularity.

Usage of the scheme peaks in the summer months, which is no surprise as it’s much easier to find motivation when the weather is better. We know it might not be much fun cycling in the pouring rain, but let’s not forget just how many bright and sunny days we do get throughout the winter months. Crisp days when a refreshing city cycle can blow off the cobwebs and remind us that winter doesn’t have to be spent inside.

Cycling offers so many health and environmental benefits that can be felt all year round and we’re pleased to be able to offer a scheme that is available to the city’s residents 24 hours a day, 365 days a year.   All BTN BikeShare bikes are fitted with reflective strips and lights front and back for darker days and nights and visibility can be improved by wearing bright coloured or reflective gear, even if it’s just a bag or accessory, when riding our bikes.

If that’s not motivation enough, then our Christmas Candy Cane competition might help you to see the benefits of winter cycling while also supporting local business.  We’re giving bike share users the chance to win some fantastic prizes this festive season, which you can win for yourself or gift to a loved one this Christmas.

Photo of a bike on Brighton seafront

From 13 November one special bike will join the fleet for five weeks. To get in the festive spirit, we’ve given one of the scheme’s 600 bikes a candy cane style makeover, painted with red and white stripes (see the picture above). Users of the bike who take a picture of themselves with the bike and share it on social media will be in with a chance of winning one of 15 fantastic prizes.

Not only that but all of the prizes have been donated by local businesses in the city and include:

More details about the competition can be found on the BTN BikeShare website where you can also read the terms and conditions.

So make sure you keep your eyes peeled for the candy cane bike on your travels around the city – it could be at any of the 60+ BikeShare hubs and will be moved around by our team until the closing date of the 14 December.

Photo of a bike in front of the Royal Pavilion Brighton

Winter is coming (it may already be here), but that doesn’t mean that you have to put away the cycle helmet until the spring. Throw on a jacket, scarf and gloves and enjoy a BikeShare ride this winter. A great way to improve your physical and mental health and reduce carbon emissions in Brighton & Hove.

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Travel around Brighton & Hove healthily, sustainably and cheaply using the city’s smart bike share scheme, BTN BikeShare!

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