Tourism Research

Research is important because it helps us to make decisions about how to develop our work and what activities to undertake. It can also help businesses in the city to make decisions.

This research, alongside consultation with stakeholders, was used to develop the Visitor Economy Strategy:

• Download the Brighton & Hove Visitor Economy Strategy 2018-2023 PDF (1.6 MB)

Brighton Visitor Survey 

This is research commissioned by VisitBrighton into the leisure visitor market. The overall purpose of the study is to enhance VisitBrighton’s understanding of the city’s tourism market and provide the basis for tourism policies.

• Download the 2016 Brighton & Hove Visitor Survey PDF (1.5 MB)
• Download the 2014 Brighton & Hove Visitor Survey PDF (920 KB)

Economic Impact of Tourism

This is a study carried out annually calculating the value and volume of tourism to the city. Many businesses in the city contribute to this study by providing information about occupancy and footfall.

• Download the 2017 Economic Impact Assessment PDF (487 KB)
• Download the 2016 Economic Impact Assessment PDF (311 KB)
• Download the 2015 Economic Impact Assessment PDF (316 KB)
• Download the 2014 Economic Impact Assessment PDF (293 KB)

Further Resources

Other useful sites to check out for sources of tourism information and research are: 

• VisitEngland Destination Report (878 KB)
• National Coastal Tourism Academy
• visitenglandtrends.com - domestic leisure trends for the next decade.
• VisitBritain Inbound Research & Insights