We've decided to get to know some of our local business partners a bit better - and today we speak to Georges Amaru from Cup of Joe's Café...

Photo of Cup of Joe cafe Brighton

  • Tell us about yourself and how you got into tourism and working in hospitality

I always wanted to work in a Restaurant and found an opportunity in a fabulous place in Nice in the south of France. I fell in love with the industry and made some friends for life

  • What do you love most about what you do?

I love meeting people and offering them a pleasurable experience. Nothing makes me happier than seeing my customers having a good time & loving the food I have just prepared for them.

  • How has the business and the market evolved over the last few years? 

At Cup of Joe's it hasn't really changed. Most of my customers are mainly locals, maybe at the weekend I do see more guests coming for breakfast who are staying in AIRBNB - that is the only change.

  • What’s the best thing about where you work?

I am offering a community café for locals to meet and catch up. I love being part of Kemptown where we have lived for the last 20 years.

  •  What’s your average day like, or is it ever average? 

There is no average day as such as it all depends on who comes through the door.

  • What is the biggest challenge or opportunity currently for you and your team?

Our biggest challenge right now is to offer a nice place & service whilst ensuring everyone is safe and we follow all the new guidelines.

  • What do you like most about Brighton?  

I love the eclectic type of people everywhere, the fact that there is always something happening. One of my favourite months is May when we go to all the fringe and festival shows.

  • If anything at all, what would you like to be doing as an alternative career?

I am very happy at Cup Of Joe, it is my home and I am not going anywhere.

  • Apart from Brighton of course, where else would you most like to live?

I wouldn't want to live anywhere else.


Cup of Joe
Cup of Joe

Cup of Joe is a stylistic and unusual cafe located in the vintage antique market Kemptown Trading Post.



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