English Tourism Week is a nationally run campaign which celebrates the quality and vibrancy of the tourism industry and kick-starts the season. This year VisitBrighton worked in collaboration with local businesses to provide a cornucopia of offers & events.
Highlights of the week included a party on Brighton Palace Pier to celebrate the new name for the attraction. In addition to the name the Pier also opened Palace Play, an indoor soft-play area for children adding to the attractions year-round family-friendly appeal. Thank you to Anne Martin and all the team for hosting this fabulous event.
Throughout the week Brighton & Hove Bus Company kindly donated two buses one based at the Brighton Palace Pier and one along Ship Street. Each day a different business took over the bus providing entertainment and information. Bus activities ranged from a book swap to first aid lessons and VisitBrighton launched the new Shopping, Eating & Drinking guide which lists over 230 businesses as well as introducing the various ‘City Villages’. For the final weekend Joogleberry Acts provided entertainment including dancers; drummers and roller skaters!
On Wednesday night the Mayor’s Parlour hosted a special evening honouring local tourism heroes - the people who go above and beyond. Winners included hoteliers; restaurant owners and festival organisers and the event was a wonderful celebration of the collaborative work of people from different sectors who share a passion for their city.
In conjunction with the Tourism Alliance, VisitBrighton launched a #BrightonLuckyDip competition offering one lucky winner (and their friend) the chance to win the ultimate Brighton package with a stay at the Hotel du Vin and tickets to the Royal Pavilion; British Airways i360; Brighton Centre; Sea Life Brighton and the Brighton Palace Pier.
Overall there were 92 events happening during English Tourism Week and 55 special offers – this was the highest number of offers available in any one destination, including London!
The #BrightonLuckyDip twitter competition was launched at the start of English Tourism Week and to date (Monday 3rd April) there have been 62 entries; 223 mentions and 950,000 impressions. The closing date for the competition is Tuesday 2nd May so there is still plenty of time to enter!
We would like to thank Julia at the Tourism Alliance for all her hard work in getting everybody involved this year. It really was a citywide collaboration but here are just a few of the groups we would like to thank:
- The Brighton & Hove Tourism Alliance
- Brighton & Hove Bus Company
- Brighton Palace Pier
- Brilliant Brighton (BID)
- Churchill Square
- Brighton Marina
- Brighton Fringe
- Brighton & Hove Hotels Association
- Brighton Restaurant Association
- Brighton Station
We’d also like to add a special thank you to Simon Anderson who took the stunning photo of the Royal Pavilion which became the image of the campaign. This beautiful shot was taken at ‘Dr Blighty’ a Brighton Festival 2016 event.
Thank you to everyone who took part in English Tourism Week!
Photo Credit - The above photo of the lady on rollerskates was taken by Julia Claxton.