to add an item to your Itinerary basket.
From lights to bunting and window-dressing, this season the city will be dressing in Blue & White to show our admiration, love and support for 'The Seagulls' as they play against Europe's finest teams.
Read on to discover some of businesses with links to the team and the ones who will be going 'Blue & White' to support Brighton & Hove Albion FC on their UEFA Europa League match days.
Goldstone Rum
Although before we talk about dressing the city did you know that Goldstone Rum's name is inspired by the football club? John Bowell Goldstone Rum co-founder told us: "We named our rum after the Goldstones in Hove Park and Brighton & Hove Albion’s old football ground. We are big Albion fans and what better tribute to our local club than to name our Sussex rum after them? Our rum is made from scratch in our Sussex distillery and it would be a dream of our to be listed at The Amex or for the team to come and have a play around at our rum school."
So even if you can't be in the city on match days you can still show your support by raising a glass of Goldstone Rum. Cheers!
Nanima Asian Kitchen
Lonnie, the owner of Nanima Asian Kitchen is an Albion superfan and on European match days customers can enjoy a free beer. In spitre of running a busy restaurant Lonnie still goes to 25 matches a season and if he can't be there he'll still show his support by donning his football shirt. In fact the scarf Robert De Zerbi held aloft in celebration at the end of the last season was Lonnie's as he had thrown it to RDZ!
Light it Blue
On match days city centre landmarks inclucing the Royal Pavilion, the Brighton Centre, Brighton Palace Pier and more will be lighting up blue to show their support for The Seagulls.
Bunting
The streets of Brilliant Brighton will be donning Blue & White bunting this season and on match days Brighton Station will also be displaying Blue & White bunting.
Window Dressing
The love for 'The Seagulls' will be seen across the city as businesses will be dressing their windows in 'Blue & White'. We're not sure whether people will opt for bunting, posters, scarfs or perhaps a balloon arch but we do know that Brighton windows will be a resplendent sea of blue & white this season. In addition to city centre venues such as the Upside Down House, Brunswick Fine Wines and The Treatment Rooms dressing in Blue & White we also know Southwick's One Green Bottle will be joining in as well as Hove's Book Nook and of course Nanima in Kemp Town.
The above is just a small snapshot of the 'Blue & White' plans for the city, we have plotted more on the map below.
We'll update this map as and when we have more news and don't forget to share your favourite 'Blue & White' displays with us on social media using #BrightonGoals.
Go Seagulls!
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