
About
Secretsundaze is the trademark of forward-thinking, underground dance music. As an artist and brand spanning parties and festivals, record labels, a studio, an NTS residency and a live band project its been operating for over 20 years and embodies the spirit and community of Londons club culture. But its never been one to sit still or rest on its laurels; leave that to the nostalgia crew because Secretsundaze always keeps it moving.
Right now Secretsundaze is stepping out as an artist proposition in its own right, helmed by producer/DJ/curator James Priestley whos currently packing a stack of club tracks that are establishing the project as a hit factory for DJs and dancers searching for a fresh take on house music that draws on breakbeat energy and trancey euphoria. Priestley is known to take the roof off as a DJ and now hes adding to his arsenal with sought-after solo productions of his own under the Secretsundaze name. With a release under the esteemed Berlin based WARNING imprint under his belt and three in the can ready for 2025 with critical labels, Priestley has injected a fresh emphasis into this element of the projects vision with no signs of cessation.
The natural progression for this new musical direction was to distill its vision into a record label. 9FINITY was born. Stemming from founder James daughter Ludos toddler-speak of 9FINITY to define something massive or huge, the label aims to run with this descriptor through no-nonsense, discerning dance records from artists at the vanguard of modern club music. With a sought after smash debut featuring Eoin DJ, DJ Life, Coffintexts, E-Talking & Luca Attanasio out in the world as a statement of intent, and a forthcoming EP from Liquid Earth that has already been massively bubbling in the underground, the label is on the rise, driven by the vision & spirit of its founder.
As a tastemaker, Secretsundaze sits at the cutting-edge, bringing new heads into the fold and always looking to champion new talent. His NTS residency, which has seen MoMa Ready, Paquita Gordon and Alex Kassian guest, is a reflection of the projects current dancefloor obsessions. The meticulous curation of the Secretsundaze presents parties and Multi Multi festival, renowned for featuring talents such as Shanti Celeste and Carista long before they gained widespread recognition and uniting visionary artists like Fafi Abdel Nour, Tash LC and Ciel under a single roof, serves as a compelling testament to Secretsundazes commitment in celebrating new artists.
Now for some history: 2022 saw the launch of Spirit Of Sundaze Ensemble, a full live band project that reimagines anthems beloved of those in the know, recording and performing cult bangers like Photeks Mine To Give and Joyce Sims Come Into My Life. The band has already graced the stages of the Queen Elizabeth Hall (Southbank Centre) and the ICA as well as Beat Hotel and Kala festivals, with a debut LP set for 2025.
This duality of cutting-edge and classic is what makes Secretsundaze so special. Priestley originally cut his teeth as a dnb DJ and a promoter of not-so-legal warehouse parties before becoming an annual resident at the legendary Robert Johnson and landing gigs at Panorama Bar and Queen at Smart Bar, which is the kind of gigography that many selectors would happily settle for. But Priestleys love of underground club culture has propelled him even further and Secretsundaze is now two decades deep, a pillar of London culture that has poured blood, sweat and tears into the citys music community.
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Opening Times
Secretsundaze + Billy Nasty + More (6 Dec 2025) | ||
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Day | Times | |
Saturday | 23:00 |
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